A night shoot without the shoot
Photographing lighting switched on is a full studio day per product: black out the room, set up, meter the exposure, balance the whites. Here it comes out of the photo you already have, for seven cents.
Shopify app · lighting shops
You sell light.
Let them see it.
by Ian Otero Casamitjana
A switch on your storefront. The shopper flips it, your shop dims, and every lamp comes on in its own night photograph.
- Five minutes to install
- Your theme untouched, no code
- $12 a month and $0.07 a photo
Try it — this page goes dark
The problem
A lamp photographed by day is an object.
Lit, it is a purchase.
Your product page shows the shape, the material, the finish, the measurements. Everything except the one thing the shopper is actually buying: the light it gives. Whether it runs warm or cool, how far it spreads, what it does to a room at night.
That is what decides the sale, and it is exactly what a catalogue photo under studio light cannot show. It is not a fault in your photos: the product is not the object, it is what the object does.
The same photo
Your lamp, lit.
Not another lamp.
The night version is generated from your own photo and comes back at the original dimensions, to the pixel. Same framing, same product, same shadow. The only difference is the one there should be: the light on. Drag it and look for the seam.
A real pair goes here
The same shot, in daylight and lit at night.
web/assets/pares/<name>-dia.jpg + -noche.jpg
Day
Drag — it is the same photo
Night
In your shop
What it does
to your catalogue.
The detail that separates a good shop
A white background and the same theme is what the other forty shops selling your product have. What makes a shop look expensive is never the template: it is the details nobody else bothered to build. This is one, and it shows in three seconds.
Your catalogue, not a catalogue
Every night version is born from your own shot, with your framing and your style. No outside image enters your product page, so nothing about the brand breaks.
No redesign
Your theme is not touched, there is no developer to call and nothing to upload. The effect sits on top and comes off in one click: what you paid to build stays exactly as it is.
The background comes from your photos
The tone the page dims to is the real average colour of your night photos, measured. That is why it fits your palette instead of fighting it: it is not a grey picked by eye.
The product explains itself
Two photos crossfading say more about the colour of the light and how far it spreads than any spec sheet. The shopper stops having to imagine it.
Pick yours
Ten switches.
They all do the same thing.
These are the real ones, not drawings: the same code that ends up in your shop. Press any of them — they all turn this page off.
Colour
Five minutes
Install, switch on, choose.
That is it.
There is no theme to touch, no code, nothing to upload and nobody to hire. The only slow part is generating the photos, and that runs on its own while you do something else.
-
01
Install the app
From Shopify, like any other. The switch is turned on in the theme editor: it is an app embed, it does not touch a line of your theme and it comes off in one click.
Two minutes -
02
Launch the catalogue
One button. Each photo is generated once and lasts forever, so this is done once and forgotten.
One button · runs on its own -
03
Choose how it looks
Three things and done: how far the background dims, which switch you want and which pages it appears on. Ten button styles, from the wall rocker to the pull chain.
Three minutes
Analytics included
Others promise you sales.
We measure them for you.
The app compares the visits that turned the lights off against the ones that did not, with the same denominator: both halves saw the same thing.
Last 30 days
Example
Saw the switch
—
Turned the lights off
—
Carts in the dark
—
Carts per visit
—
in the dark vs. with the lights on
This is what the panel looks like. The numbers are yours and they show up on their own once the switch has been live for a few days.
Inside the app
Three screens.
Nothing to learn.
It lives inside your Shopify admin, like any other section. On the way in it tells you in one line whether your customers are seeing the switch right now, and if something is missing, which.
- Overview — whether it is on, how much has been generated and what is missing
- Product Control — generate the night versions, one by one or the whole catalogue
- Appearance — the background, the switch and which pages it appears on
LightsOff is live in your shop
Your customers can turn the lights off and see your products lit.
- Generation service connected
- Block added to your theme
- Night photos ready
Turned the lights off
—
Carts in the dark
—
A recreation of the Overview screen. The states and their wording are the app's.
Pricing
You pay per photo.
Not per seat.
A maintenance fee and seven cents for every night photo you generate. Each photo is paid for once: it is done and it lasts forever, however many people look at it.
12
$
a month
0,07
$
per night photo
- The switch on the home page, collections and product pages
- Analytics on what sells in the dark
- Background removal, unlimited and free
- A failed generation is not charged
- No commitment
You approve a spending cap in Shopify. When it is reached, it stops and tells you — it does not keep generating on its own.